Examples of the Cultural Crossing Graphic Identity

Cultural Crossing
Graphic Identity

Cultural Crossing creates and manages international immersion programs, mostly in South America. The goal is to allow the participants to leave their own culture and fully engage with a different one.

This identity symbolizes such a move as a series of dots that rise up over a horizon to become a radiant sun in the foreground. The sun implies the moments of inspiration—the “aha” moments—that come from being fully immersed in a foreign culture. I have paired this art with a typeface that looks like it could have been hand-carved into a wooden sign.


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